There’s More to Discovery - Banyan Group

Banyan Group is in the business of discovery, powering it through all their hospitality, lifestyle, and wellbeing brands.

With consumption becoming more intentional than ever before, we wanted to communicate a higher order calling that consumers can align with, and not “buy” into. So we showed our audience the difference of Banyan’s unique brand of discovery – connecting experiences instead of selling a singular service that compromises of brands within the group becoming that gateway into a deeper discovery journey.

Film, Print, OOH

Client: Banyan Group
Agency: The Secret Little Agency (Mother)
Chief Creative Officer: Nicholas Ye
Art Director: Shervin Low
Copywriter: Dave Winfindale

Director: Robin Mahieux
DOP: Ray Lavers
Sound Design & Mix: Kin Leonn
Production: Vantage Pictures

A sensorial campaign that shows the world in a new light, revealing the unexpected side of discoveries people can enjoy with Banyan Group – Where every experience expands perspectives and awakens transformation.

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