Hawker Nation - DBS Bank
Singapore’s hawker heritage is at risk.
With the cost of food on the rise, hawkers are struggling to keep the lights on. Yet many of them have been quietly absorbing the inflation, to avoid passing that burden on to their customers. It is stories like these that remind Singaporeans of why they continue to support them.
Hawker fare isn’t merely a meal, it’s a national expression of love.
Meanwhile, Singapore was electing its next President. So Singapore’s leading consumer bank DBS leaned into this pivotal political moment, to create the Hawker Awards and give the nation’s unsung hawker heroes the presidential treatment they truly deserve.
Integrated, Film, Print, Activation, OOH
Client: DBS Bank
Agency: The Secret Little Agency (Mother)
Creative Director: Zara Kok
Art Director: Shervin Low
Copywriter: Pan Jie
Director: Roslee Yusof
Production: The Prosecution Film Company
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