Jordan x Ateneo - Nike
Our task from Nike was to build awareness and excitement around the Jordan sponsorship of Ateneo Basketball through Jordan’s Here for A Reason narrative.
We worked with the Blue Eagles and Lady Eagles of Ateneo Basketball, diving deep in interviews to find a shared DNA between Jordan and Ateneo – before landing with ‘That one-for-all DNA’. Because Ateneans don’t just play for individual gains. They are in it to break the rules and change the game for their collective. They talk about servanthood driving them to best themselves, shooting for excellence in every arena of their lives so that they can uplift their chosen family in every possible way. Because what good is excellence if not shared?
Integrated, Film, Print, Onground, Merch
Client: Nike Jordan
Agency: BBH Singapore
Creative Director: Wei Hao Chin, Charlene Chua
Art Director: Shervin Low
Copywriter: Tricia Vergara, Selena Soh
Director: Shem Hampac
Production: Hot & Fresh
We captured legendary memorabilia in the Blue Eagle Gym’s trophy cabinet before landing on an empty cabinet with a reflection of the new kit, hinting at what’s to come.
In a short 15s video, our slow-pan through the cabinets featured iconic achievements of the team over the years — from their UAAP wins in the ‘80s to the late ‘00s that showcases notable alumni Kiefer Ravena’s highlights.
Teasing the Partnership
The Launch
We inspired and rallied local fans of Ateneo Basketball with a main film, key visuals, social posts on Jordan channels @jumpman23, out-of-home, branding around the gym, and even merchandising.
