Virtual Sentosa - Sentosa Development Corporation
Recognition:
Winner Webby Awards 2021
People’s Voice Winner Webby Awards 2021
1x Shortlist Cannes Lion 2021
1x Silver One Show 2021
2x Shortlists One Show 2021
1x Gold Caples Awards 2021
1x Bronze Caples Awards 2021
Most Contagious Campaigns 2020
8x Gold CCA Gong Show 2021
4x Silver CCA Gong Show 2021
1x Bronze CCA Gong Show 2021
1x Finalist CCA Gong Show 2021
Client: Sentosa Development Corporation
Agency: BBH Singapore
Production: BBH Singapore
Integrated, Experiential, Digital Activation, Gaming
Background:
In 2020, tourism attractions worldwide were shuttered because of COVID-19. Sentosa, a holiday resort island in Singapore, was no different.
Idea:
We moved Sentosa to where the people were - online. Cleverly utilising 2020’s mega-hit game Animal Crossing, we rebuilt Sentosa on the game in just 12 days, re-opening it for travel-starved visitors to come for a holiday and experience our attractions right from their couch. Not only did we make 300+ headlines, tourists from all over the world requested a visit, and the brand climbed to the top of the leaderboards in brand visibility and relevance.
50 million square feet of Sentosa were painstakingly re-created pixel by pixel
Go from couch 🛋 to coastal paradise 🏝
Go from couch 🛋 to coastal paradise 🏝
We took on extra shifts to guide our virtual guests around the island.
Unique holiday souvenirs were designed and given to all visitors.
Not only did we host holiday makers, we even held a birthday party and a virtual wedding that got featured on NHK Japan news.
