Youtube wanted to find an interesting way to thank its gaming creators for choosing and creating a community within the platform. What we realised is that gaming creators don’t just game. They are performers, and their instrument is play. They express themselves through weird faces, over-the-top reactions, and spontaneous outbursts of emotion. So what if we could capture these emotions conveyed through sounds they make?

Idea: We created a music video made entirely out of using clips and sounds directly from the creators themselves. To celebrate and pay tribute to the diverse and unique roles YouTube Gaming Creators play and how they bring fun to the community, we found wordless moments of emotion that express the joys, struggles and passions of Gaming Creators in Korea and use snippets to dedicate a song for the creators.

Making this song for the community, by the community.